Client Testimonials

Hopefully you have received some testimonials from clients in the past. If not, it doesn't necessarily mean that you aren't valued by your clients sometimes it pays to ask for them!

So why are testimonials so useful? And how can they be used to their absolute advantage? To YOUR absolute advantage?

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They should be used in ALL of your marketing materials. So your website (if you have one, if not you should have one), your leaflets, pamphlets and brochures. and even in your newspaper, magazine or Yellow Pages adverts.

And if you have an office use them there too. Have them on your wall, in a folder or book so that prospects can read them.

Why this Works so Well

Testimonials help you in 3 main ways:

1) They set you apart from your competition, who may not use testimonials at all, or if they do they use them the wrong way. By using them effectively you will LOOK different, meaning you must BE different, right?

2) If your business offers slightly different services that your competitors do not, your customers can highlight this in their testimonials. THEY will appreciate why you're different to everyone else. And spelling this out in a testimonial will be hugely powerful for you.

3) This is THE most important aspect. Testimonials will allow you to use your marketing to your advantage. They will allow you to be able to eliminate the argument of price, because prospects will see YOU as a clear EXPERT in your field.

Why believe YOU?

Testimonials use something called 'social proof' (something I write about in my book, which you can see here) and this is extremely powerful. But why?

Well, the main reason is that it's all well and good YOU telling people that you are good at what you do. But when a third party (someone else) says it for you, it has a lot more influence.

Imagine a friend or someone you know recommending a restaurant to you. You may have passed this restaurant a few times before and thought to yourself that it looks like a nice place to go and have a meal.

But when someone else says it too, it carries so much more weight. So much so that you'd probably give it a try based upon their recommendation.

So this is why they work, and why using them EFFECTIVELY is another key to the success of your business. And also do not be afraid of asking for them either, as people are often more than happy to oblige.

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Article Resources

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Posted in Marketing and Advertising Post Date 03/05/2016


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