Network Marketing
There are so many ways to "do" network marketing. I'm not in any position to say what's right or what's wrong. But I do know a thing or two about what works, long term.
This topic was inspired by my friend, Dean R Black, who, like myself, engages in Attraction Marketing.
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Simply put, attraction marketing is based on building relationships with the people you meet, and offering them value, which, in turn "attracts" them to you. Obviously, it goes much deeper than that, but that is a topic that has reams of information dedicated to it.
Interruption Marketing, on the other hand
Let me illustrate an example
I post a status update on my Facebook page, a helpful tidbit for my health-conscious followers. Then someone comments on it with a pitch and link to their own business opportunity. That's Interruption Marketing. And it happens to everyone in the industry, regardless of the size of their following.
Don't get me wrong, there is a time and a place for links. I've given you two here. But those links don't interrupt the flow of the conversation, so to speak. They are offered as valuable content. I find Dean to be knowledgeable about many things, so I've provided a link to his page, should you want to check him out. I also try to provide valuable content on my facebook page, so I've provided that link.
However, if you're in the habit of "spamming" people's pages with your business opportunity, what kind of an image are you painting of yourself?
I'm sure there are many people in the industry who will say that they have been able to build their list and get leads using this tactic. But what kind of leads are they getting? More than likely, any leads they garner using this tactic are not going to be around for the long haul. They're jumpers, moving in and out of programs because they lack the skills and mindset to make any one program work for long.
And what kind of a leader are you if you use this interruption tactic? What are you teaching your people? The people who follow you will do as you do, not as you say.
So I close with this, and I know it's kind of short today, but such is life.
If you want to plaster your link seventeen times per hour, they have groups set up on Facebook just for you. Trust me, I belong to a few of them, and I rarely read any of the posts. Sooner or later it becomes white noise, an endless cascade of links that no one really sees anymore.
Likewise, you can fill up your ownFacebookprofile and fan page with your links. Again, I can almostguaranteethat people will stop visiting you. People want content. People want to feel special. They want you to feel like you are talking to THEM. They want something that will keep them coming back for more. That's where the attraction lies, in getting to know YOU, not seeing your biz opp all over the place.
Believe me, if you let them get to know you, people will naturally become interested in what you are doing. You don't have to "interrupt" their life, or other people's conversations to force it on them.
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What a hypocritical thing for a home business owner to say! How dare I!
How dare I?
It took me a few mis-steps to get here.
Here's a quick back-story.
I had been working for the same company for 10-1/2 years. Overall the work didn't bother me, and for the most part the people didn't bother me, either. Except for one that seemed to have it as her personal mission to make everyone around her feel miserable and small. It's not her fault, really. I allowed her to make me feel that way.
Eventually I woke up one day and decided that I didn't want to work there anymore. I didn't want to be miserable every morning going to work, and I certainly didn't want to be miserable every day when I got home. I wasn't fulfilled. I didn't feel like I was making a difference. So I quit.
Now, everyone around me was shocked that I had done so without a Plan B in place. I had a Plan B, though. I was going to work from home building up a business that I had complete faith in. I was passionate about the business concept, thrilled that I was going to be able to make a difference in so many people's lives. I had a fire in my belly, and I was ready to tear up the home business industry!
I burned through my savings, and about that time I started to slowly make some money. I got on board with some fantastic training, and I shadowed my mentor, learning more and more the way I should be doing business for long-term success.
And then the walls seemed to start caving in on me. The bills started stacking up. The income wasn't building fast enough. This produced friction in my relationships. And I started listening to the external voices telling me that I couldn't succeed doing this thing that I loved to do. My internal voice started believing them. I started to doubt myself, and I fell off track.
Consistency was out the window. The only thing I was being consistent with was my inconsistency. Been there?
And then I had a conversation with a trusted advisor. And he said two things to me that made all the difference.
The first was: Stop looking to others for approval. I don't need anyone else's approval to follow this dream. The only approval I need is mine.
The second was: There is no shame in getting a JOB to make money to pay your bills while you are building your home business.
That was the real kicker.
Yes, I was certainly looking for approval from my loved ones. I felt the need to have them approve what I was doing, and really, I don't need it. I'm an adult. I can make my own choices, and I choose to have my own business.
But the job thing. That is where my real hang-up was. I had convinced myself that if I sought out a "real" job, it would be like admitting defeat, admitting that I was a failure. I would be ashamed because I was unable to achieve my dream of having a successful home business. Everyone would be able to say "I told you so."
I don't fail. It's not in my make-up. Failure is not a word in my vocabulary.
Losing my car, or my house, or not being able to feed my familythat would be a failure.
Picking up a job to pay the bills while I'm building my business and securing my futurethat's just smart.
I'm wicked smart! Or so I like to tell myself
What would be your choice?
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When I talk to people about having a home business, they sometimes ask, "Why should I?"
To which I like to respond Why shouldn't you?
I like to give you all (my audience) useful marketing tips, disguised as thought processes and mindsets.
Did you know you we're getting mindset training from me, with every post?
Or did you think it was all marketing all the time?
TonightI don't have either for you.
Oh sure, I have a list of topics I could discuss, and I was sitting here watching the Bruins game, and thinking about heading down to my desk for my little notebook (yup, I still write my ideas down the old school way), to pick a topic that I hoped you would find interesting and helpful.
And a moment of complete peace came over me.
My dear heart and one of our good friends are jamming in the living room with their acoustics. My wee chihuahua is curled up in my lap (he makes a good rest for the iPad). Through the open window, I can hear the rain outside. I have a glass of chilled Moscato. I couldn't be happier.
What does this have to do with having a home business?
Because of my home business, I can work whenever I please, for however long.
Because of my home business, I can cherish these moments, take them in without having to rush off to a conference, or stay alte at a meeting, or go to bed early so I can get up for the alarm in the morning.
Sure, it's not all fun and games. I still have to work. I still have to show up in my business.
But I get to have fun with it, like tonight
So why should you have a home business? Why the heck shouldn't you?
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Posted in Marketing and Advertising Post Date 12/18/2015
